Prpedia was initialised within the campaign “PR kann mehr” (“PR can do more”) and looks similar to the biggest online encyclopaedia.
The lexicon is divided in different sections: ethics, crisis-PR, media, online relations, PR disciplines, PR tools and theory.
When I first visited this site I expected to find hundreds of articles concerning PR. In fact, there are just 101 articles in PRpedia at the present. Regarding this, I guess the PR campaign failed to promote one of its own tools.
Since everyone is invited to write some information into this lexicon, I don’t understand why no one does.
Where are the PR professionals who set a high value on the development of this profession in Austria?
Friday, 12 January 2007
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