Friday, 12 January 2007

PRpedia

Prpedia was initialised within the campaign “PR kann mehr” (“PR can do more”) and looks similar to the biggest online encyclopaedia.
The lexicon is divided in different sections: ethics, crisis-PR, media, online relations, PR disciplines, PR tools and theory.
When I first visited this site I expected to find hundreds of articles concerning PR. In fact, there are just 101 articles in PRpedia at the present. Regarding this, I guess the PR campaign failed to promote one of its own tools.
Since everyone is invited to write some information into this lexicon, I don’t understand why no one does.
Where are the PR professionals who set a high value on the development of this profession in Austria?

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