As most of you know by now, I am from Austria, which is a very small, but highly developed country. The countries economy and culture is often very innovative and “trendy”.
Regrettably, Austria has not yet fully recognised the various possibilities of PR. Last year the PRVA (the Austrian regulatory PR institute) started a PR campaign to enhance the reputation of PR as it is now.
In this web log, I want to talk about the prementioned campaign and how a small nation tries to catch up with PR that seems to be one of the biggest trends in the world of commerce and industry as well as in the world of arts and culture.
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