One of the reasons the PR campaign for PR was initialised is that about 75% of decision makers in Austria’s economy, politics and culture solely think of media relations as the main task of PR. The wrong perception of PR should be corrected with the aid of the PR campaign “PR kann mehr” (“PR can do more”).
The initiators of the campaign want to highlight the numerous other tasks of PR and their possible importance to economics, politics and culture.
On their homepage interviews with PR professionals are published to give practical examples of the PR business today in Austria.
The encyclopaedia “PRpedia” should help to explain relevant PR terms and will be available for everyone. Additionally, everybody who wants to share his or her knowledge about a particular field in PR can publish in "PRpedia".
My personal opinion concerning this PR campaign is that I really like the idea behind it. What would be more suitable to promote PR than PR itself? However, I think there could be done more within this campaign. I guess just publishing interviews with PR professionals won’t be very useful.
It is not explained on the campaign homepage if there are more things done to enhance the reputation of PR. I would suggest initialising seminars for decision makers in the areas of politics, economy and culture to show them personally the potential of public relations.
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