Austrian PR job market

I was just reading the job section in an Austrian newspaper. Of all those hundreds of job offers, I found just two vacancies for public relations. However, it was not clear that those two companies were searching for PR practitioners. They circumscribed it as places for communications officers who have to practice primarily media relations and additionally organising campaigns.

I am asking myself how the trend PR can grow bigger in Austria when a big part of the public tries to deny the existence of a profession called public relations.
Of course, Austria is a little bit sensitive concerning PR because it has something to do with propaganda and National Socialism.
I think the campaign “PR kann mehr” (“PR can do more”) could be used to take the fear from this profession.