In public, PR still has a bad reputation and most of the people I know, cannot tell what PR exactly is or does.
Regarding this fact the PRVA decided in October 2005 to start a PR campaign to make PR more popular in Austria. Together with the “Section Advertising and Market Communication Vienna”, they decided on the slogan “PR kann mehr”, which means, “PR can do more”. The two groups decided on this slogan, because PR is mostly regarded just as media relations.
“PR kann mehr” wants to show how companies can benefit from PR and its various tools like lobbying, corporate social responsibility, online relations and much more.
An important part of this campaign is PRpedia, an encyclopaedia similar to Wikipedia, which explains different tools and terms from the PR business.
PR has become bigger and bigger in the last few years in Austria and in 2006 the profession nearly reached a total market volume of 1 Billion Euros in its entire history.
Subscribe to:
Post Comments (Atom)
1 comment:
it is fascinating to hear that PR in Austria had a PR campaign for itself done to promote the profession. Viewing the revenue it generated, I guess its not doing too bad!!!
cheers!
it would be great to know more about the campaign!
Post a Comment